Here is the demand forecast for 1998.

All of these activities are designed to feed the sales model.

You know, 20 years ago, some of the most amazing brands were built in the early days of cable, that met these new niche content demands from consumers.

And in value proposition, the goal of this is to find out that minimum viable product.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Now if you remember we started here on the left. We didn't earn and paid media.

By now, you're intimately familiar with the business model canvass.

Apple is one of the few, truly cares.

So on day one, these were their initial hypothesis coming into the class.

Alright, lets turn to Iran.

You don't need to list the consequences, Ethan.

In a traffic partner, we have long term agreements with other companies that deliver predictable levels of customers to our website.

And those who have jobs are being paid more,

Next, they got out of the building again.

Many companies have huge databases of customer information.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

Where on the other extreme, the complexity of selling toner over the web. Incredibly simple.

Even though on day 1 you're not thinking about keeping customers because you're desperately worried about getting them, just understand the next thing you're going to be doing is worrying about how to keep your most valuable customer.

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

If we talk about an actual quantity, we should say the quantity demanded.

If they read newspapers, tech journals, or listen to radio or television, that is I want to match my demand creation activities to what I know about my archetype.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Well, remember this was to acquire a customer.

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

What's most important to us when we make a video is what the customer sees.

In a physical channel, this requires lots of interviews, demos, and prototypes and lots of eyeball of contacts.

And so, for any given price point, the demand would increase.

Let me write that in green.

And number 4. Access to customers.

Seems intuitively obvious but what you want to make sure is the amount of money you're collecting over here is bigger than the customer acquisition cost to remember the amount of money you're spending from here to here.

Once I understand who my archetypes or persona is, the next thing I want to figure out is how do I get them in to this funnel.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Even the new Jack 2 field in the gulf of Mexico would only supply a few months of domestic demand.

Here's your client list.

Forecast

But for you to be a successful company and actually thinking about how much you could spend on them over here, you need to understand can I get them to spend more and more over time and how to keep them

In a web or mobile product, instead of building a physical prototype, you need to have a low fidelity app or website available for customer feedback.

This last step is growing customers for the web mobile channels.