lot of fees for doing this, or maybe he just likes giving

You said Look. I got this 200.

Another great example is Fidelity.

Banks charge higher interest on loans to risky customers.

Now, all of a sudden, all of these people, probably all of whom who took these home equity loans, let's say all of them did it.

What will it cost to post bond?

And in value proposition, the goal of this is to find out that minimum viable product.

Wouldn't it be great if you could get your hands on some of it somehow?

By now, you're intimately familiar with the business model canvass.

And if not, just don't give up and say, Well, it didn't.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

The lawyer has a lot of wealthy clients.

He cheated his clients out of a lot of money.

You know, revenue stream.

So they say, that's a good idea.

So on day one, these were their initial hypothesis coming into the class.

Now if you remember we started here on the left. We didn't earn and paid media.

Many companies have huge databases of customer information.

You cater an event where the cost to you was 200

Now we finally come to the last part of the business model canvas.

The loan bears an 8 interest.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

That's how much a regular customer would have to pay.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

They pay 100,000 each, for the houses.

A asset is anything someone owes you some future benefit.

We care how we make our profit.

Apple is one of the few, truly cares.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

So what we could do if we wanted to make this a little bit fancier, we could say that a new customer would pay and then we can say that's y, so y is equal to 0.29x minus 3 if x is greater than 10, if the guy or the gal orders more than 10 photos.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

The pivot was a term that my best student ever Eric Reese coined when he noticed the arrow between customer validation and customer discovery, and he actually gave it a name, which I think is incredibly accurate.

Next, they got out of the building again.

Here's your client list.

What are all the pieces? Well let's take a look.

They all say, gee, I'm paying a 500,000 loan.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Let's go to month two

So we've done no catering this month but we've gotten a lot of money

It thinks that, you know what, if we just somehow buy this

JU That's a good question, and we ask ourselves that every day.