Another great example is Fidelity.

I have told you how to treat customers.

And in value proposition, the goal of this is to find out that minimum viable product.

Wouldn't it be great if you could get your hands on some of it somehow?

By now, you're intimately familiar with the business model canvass.

And if not, just don't give up and say, Well, it didn't.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

X number of prospects equals X number of customers.

But you know what? I might know something that my competitors don't know.

So on day one, these were their initial hypothesis coming into the class.

Fill out the business model canvass.

How do you know which one to use?

Now if you remember we started here on the left. We didn't earn and paid media.

So let's follow our Jersey Square team and see what they did with customer segments.

Many companies have huge databases of customer information.

You cater an event where the cost to you was 200

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

We care how we make our profit.

Apple is one of the few, truly cares.

As I'm sure you know, Mr. Horn was our most important client.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

You got a rum un up home! said Teddy. Hall very sociably pulled up.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

The pivot was a term that my best student ever Eric Reese coined when he noticed the arrow between customer validation and customer discovery, and he actually gave it a name, which I think is incredibly accurate.

Next, they got out of the building again.

Here's your client list.

What are all the pieces? Well let's take a look.

Is it about time saved? New efficiency created?

Did he ever mention any particular client being unhappy?

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Let's go to month two

And in this class, we're going to be talking about the first two steps, customer discovery, customer validation, the pivots that connect them, and then a few that are lucky.

JU That's a good question, and we ask ourselves that every day.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.

Most of my clients are married.

Because no one, and that was a constant problem...

It's a big idea.

That's your job as the facilitator and coach.