More services, lower cost of ownership, flatter learning curve?

And in value proposition, the goal of this is to find out that minimum viable product.

Instead of pricing based on cost,

It's money that's invested in entrepreneurs who know their communities and are building solutions to healthcare, water, housing, alternative energy, thinking of low income people not as passive recipients of charity, but as individual customers, consumers, clients, people who want to make decisions in their own lives.

Consumers are different than citizens.

Most of my clients are married.

JU That's a good question, and we ask ourselves that every day.

By now, you're intimately familiar with the business model canvass.

So on day one, these were their initial hypothesis coming into the class.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

I'm really into press work lately.

Now if you remember we started here on the left. We didn't earn and paid media.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

So whenever you have a discussion on the things that may or may not drive inflation it's important to weight them by these weightings that the CPI gives them to actually figure out what the actual impact on how we measure inflation really will be.

Many consumers rose up against the consumption tax.

And light and shadow are a very important part of her work.

Why do you want to think about keeping customers is that customers are a lot more expensive to acquire over here than they are to keep.

We see that play itself out with empathy and respect.

They're not.

Hi.

Let's do an exercise and see what it feels like and how does it work to get an activated customer and how much it cost.

Now we finally come to the last part of the business model canvas.

Please, please, stop referring to yourselves as consumers. OK?

At clone market, the customers are possibly known because you copied an existing market

But the next step is you get out of the building.

One is that Frito Lay figured out this liquidity thing with their consumer.

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Because this has also been a dramatic time of transformation.

Have a stick? Well why not have a carrot?

Crisis equals opportunity.

Now we're also in the era, today, of quantified self.

And this crash would have been about a 450.

So there are, of course, two different possibilities.

What is the objective?

Marketing reduces things. Marketing simplifies.

Forsyth, Missouri chapter of the Family, Consumer, and Career Leaders of America...

Taxes?

We've mentioned the health, but it needs consumers to buy into it.

But for you to be a successful company and actually thinking about how much you could spend on them over here, you need to understand can I get them to spend more and more over time and how to keep them

But what you need to look at is the customer lifetime value.