Instead of pricing based on cost,

We still have earned and paid media driving customers into the funnel.

The lawyer has a lot of wealthy clients.

By now, you're intimately familiar with the business model canvass.

And in value proposition, the goal of this is to find out that minimum viable product.

What are the costs of jerseys and warehousing and shipping and cleaning,

So on day one, these were their initial hypothesis coming into the class.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

You could say look, I performed services that will earn me 200 in the future

At clone market, the customers are possibly known because you copied an existing market

Now if you remember we started here on the left. We didn't earn and paid media.

It's a story about transformation and connections.

Now we finally come to the last part of the business model canvas.

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Because no one, and that was a constant problem...

It's a big idea.

Apple is one of the few, truly cares.

That's your job as the facilitator and coach.

We've got customers.

Who do you do that for?

Defense department's largest contractor.

He's not the client.

Did he ever mention any particular client being unhappy?

This experience and this training

Market segmentation.

So one of the interesting equations for every startup is that

That was the customer acquisition cost, CAC, here.

Protection

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

And what Christensen said is, What functional or social jobs are getting done?

What's most important to us when we make a video is what the customer sees.

We will take it to the potential customers.

Next, they got out of the building again.

What we now know is that the founders need to run what's called the customer development team.

Here's your client list.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Of course, when the United States itself was a developing economy, it refused to sign treaties and had no protection for foreign authors.

And the key thing that you want to worry about is churn or sometimes called customer attrition.

EPA ! EPA !