And unless you're in an existing market and you happen to know which features the customers have told you are more important.

Another example of a customer segment was someone making new kite boarding equipment.

Customers can name the market. Customers want or need better performance.

But just understand that in new markets of course you don't get out and ask people what features they need.

And in value proposition, the goal of this is to find out that minimum viable product.

Advanced logging program for hamradio operators

A passenger airplane took off for the USA.

By now, you're intimately familiar with the business model canvass.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

So on day one, these were their initial hypothesis coming into the class.

Now if you remember we started here on the left. We didn't earn and paid media.

But they're asking us a first time, a new customer.

Many companies have huge databases of customer information.

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Because you'll ask So, I explained it to you like this. How could I have said it better?

Picking up a package, delivering it to our client.

How does their world change?

Then as we talked about earlier, how much will it cost to acquire a customer?

You hired a QA department then at the end finally when it was all done you hired a tech pubs department and all the products were ready to go in version 1.0.

You're taking market share from incumbents from day one.

Apple is one of the few, truly cares.

Male and female and they kind of were closer to 18 30 and they were casual fans.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Month two, you get 400 from the customer in the previous month

The first set of things are paid demand creation activities.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Next, they got out of the building again.

Here's your client list.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Let's go to month two

You always pull.

JU That's a good question, and we ask ourselves that every day.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.

Most of my clients are married.

Because no one, and that was a constant problem...

It's a big idea.

That's your job as the facilitator and coach.

We've got customers.