We still have earned and paid media driving customers into the funnel.

Defense department's largest contractor.

And in value proposition, the goal of this is to find out that minimum viable product.

Many of our clients are AfricanAmerican.

And eventually, if you're lucky, you achieve mastery.

Now if you remember we started here on the left. We didn't earn and paid media.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Abstractile

Substrate

So one of the interesting equations for every startup is that

That was the customer acquisition cost, CAC, here.

And number 4. Access to customers.

He cheated his clients out of a lot of money.

By now, you're intimately familiar with the business model canvass.

So on day one, these were their initial hypothesis coming into the class.

And Roots and Shoots is a program for hope.

Plank number three Tell your story.

The answer is product market fit finding the right balance between the minimum level of viable product and the customer archetypes.

Apple is one of the few, truly cares.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

What's most important to us when we make a video is what the customer sees.

Next, they got out of the building again.

Now we finally come to the last part of the business model canvas.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Even though on day 1 you're not thinking about keeping customers because you're desperately worried about getting them, just understand the next thing you're going to be doing is worrying about how to keep your most valuable customer.

Instead of pricing based on cost,

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

This last step is growing customers for the web mobile channels.

This software can also be networked between domes.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

If you have world's most perfect business model, investors would love to see this number much bigger than this number and so what you want to look for is a well balanced model that takes into account how much you need to acquire customers but how much ultimately you'll extract from them over the lifetime.

Because no one, and that was a constant problem...

It's a big idea.

That's your job as the facilitator and coach.

We've got customers.

Who do you do that for?

He's not the client.

It did not correlate with the size of classrooms.

Once I understand who my archetypes or persona is, the next thing I want to figure out is how do I get them in to this funnel.