Now if you remember we started here on the left. We didn't earn and paid media.

The consumers it needs are the terrorist constituency.

Mr. Gordon Brown.

I want them to either pay for the product or sign up for something and become a user.

Well, I'm sold, Dent, and I'm gonna throw you a fundraiser.

And I hope to God the United States government, me, or TED, or somebody helps us do that, because that would be an incredible thing for their country.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

Well getting customers is just like it sounds.

They know best what to do.

So Peace Direct gets behind them to do that.

Some of the revenue model questions

You cater an event where the cost to you was 200

By now, you're intimately familiar with the business model canvass.

And in value proposition, the goal of this is to find out that minimum viable product.

So on day one, these were their initial hypothesis coming into the class.

So now they're looking at industrial enzyme manufacturers, their key activities are R amp D, and production support is their next change.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

I'm with the Economic Aid Mission, on the medical side.

I worked in Zambia, Kenya, Ivory Coast, Algeria, Somalia, in projects of technical cooperation with African countries.

So in month 1 you cater an even where the cost to you was 100

Does it just simply outperform current solutions that delighted customer.

This incredible intervention in Timbal is being called a miracle... with Anna being hailed a savior.

The Separatist leader Nute Gunray has promised to support us with a very generous relief effort.

So what we could do if we wanted to make this a little bit fancier, we could say that a new customer would pay and then we can say that's y, so y is equal to 0.29x minus 3 if x is greater than 10, if the guy or the gal orders more than 10 photos.

We don't want any more visitors, wellwishers or distant relations!

Now we finally come to the last part of the business model canvas.

Coding help

We can call for help?

That some kind of support group thing?

If you have world's most perfect business model, investors would love to see this number much bigger than this number and so what you want to look for is a well balanced model that takes into account how much you need to acquire customers but how much ultimately you'll extract from them over the lifetime.

But I'll ask you guys to stand up so we celebrate the life of a British aid worker called Emma McCune that made it possible for me to be here.

Hospitals are back up and running... and V shuttles continue to land with emergency supplies.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

Another daring rescue, Master Jedi.

It's money that's invested in entrepreneurs who know their communities and are building solutions to healthcare, water, housing, alternative energy, thinking of low income people not as passive recipients of charity, but as individual customers, consumers, clients, people who want to make decisions in their own lives.

I want to use and on the web, I might be paying Google forever.

Instead of pricing based on cost,

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Well, hopefully it gets kind of fun because the real metric the way we kind of measure things, the language we use on the web is customer acquisition cost.

If they read newspapers, tech journals, or listen to radio or television, that is I want to match my demand creation activities to what I know about my archetype.