This last step is growing customers for the web mobile channels.

Hopefully in the last lecture you start thinking about the cost of you channel how many customer activations, how much it will cost to get customers into my physical store or my virtual website.

Once I understand who my archetypes or persona is, the next thing I want to figure out is how do I get them in to this funnel.

By now, you're intimately familiar with the business model canvass.

And in value proposition, the goal of this is to find out that minimum viable product.

So on day one, these were their initial hypothesis coming into the class.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Now if you remember we started here on the left. We didn't earn and paid media.

I can barely understand it.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

But just understand that in new markets of course you don't get out and ask people what features they need.

Cold calls are the primary function of the telemarketing department.

Because no one, and that was a constant problem...

Well, what's acquire mean acquire on the web is how we want to get them to my site or to my mobile app or to my cloud app.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Induction motor, sir. The whole chapter

We will take it to the potential customers.

What we now know is that the founders need to run what's called the customer development team.

Now we finally come to the last part of the business model canvas.

I guide you.

Navigation lights on.

An ergoline derivative.

Instead of pricing based on cost,

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

You cater an event where the cost to you was 200

I have no idea where my husband is.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

But they're asking us a first time, a new customer.

We have recently accepted a client who is VampireAmerican.

So let's follow our Jersey Square team and see what they did with customer segments.

Derived Attribute

Guidance system out.

The guidance protocols...

You're offering a conclusion not found in evidence.

Who will guide Fischer in?

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Customers can name the market. Customers want or need better performance.

We'll take you in.

It's a big idea.

Apple is one of the few, truly cares.

That's your job as the facilitator and coach.

We've got customers.

Who do you do that for?