Massive dynamics William Bell.

I'm Nina Sharp, executive director.

It can be used in interesting ways.

I'm sorry, I don't know what that is, massive dynamics.

This next decade is the decade of games.

Then you can really achieve good in some interesting ways.

The resources are mindshare, and the tools, the raw materials, are these game dynamics.

They go places, do challenges, earn points.

And apparently, William Bell is out of the country for the next two weeks.

I'm not saying that we should do this every again.

So, I think that's good.

Farmville has more active users than Twitter.

And they have these systems where you can level up.

You shared your lab with the founder of massive dynamics?

Milne developed a model that is based on special relativity.

This sort of loss of free will that occurs in games can be frightening.

We call this a co viewing clique, a virtual living room if you will.

The robotic assist tools there were used in my surgery, the drugs I took afterwards... were developed and manufactured by massive dynamics.

And the tools, the resources that we use to build a game layer, are game dynamics themselves.

Same concept, but looking at communication dynamics in a very different sphere.

looking at the science of human motivation, particularly the dynamics of extrinsic motivators and intrinsic motivators.

There are credit card schemes and airline mile programs, coupon cards and all these loyalty schemes that actually do use game dynamics and are building the game layer they just suck.

And the resources we use are not this two dimensional swath of land that we have.

High

Shit.

The final one I want to talk about and it's a great one to end on is this concept of communal discovery, a dynamic in which everyone has to work together to achieve something.

You know what he'll do?

That's too expensive

The pitch is high. Ball one.

He is tall, but his brother is much taller.

Ken is tall, but I'm not.

If you're crappy, say you're crappy!

It's high risk, extremely high risk.

Good? Yeah, No, I'm great, you know, it's totally great.

Be quiet and just take a look at this!

The waves are high.

With who?

So, I'll label this for you in a second.

Higher.

Tall?

Tall or short?

Taller?

High.

This tree is tall, but that one is even taller.

The taller a tree is, the harder it is to climb.