Now, a way to look at this is take a look at the chasm.

lifecycle adoption curve popularized by Geoff Moore in a book called Crossing the Chasm.

And Moore postulated that there was a gap, a chasm, between visionaries and the mainstream and pragmatic and conservative market.

You know what I am saying, it's just too big of chasm to cross.

Now what's interesting is if you look at the chasm between your early adopters, your early evangelists and the mainstream market in a resegmented market this is what Moore was kind of talking about called the chasm.

We're trying to cross the chasm here between school math and the real world math.

How long it takes, that is the sale cycle and something called the chasm width, which we'll take a look in a sec.

On they came, and in a moment the burly form of Tom appeared in sight, almost at the verge of the chasm.

So what's the problem, why has this chasm opened up, and what can we do to fix it?

It must be taken deep into Mordor and cast back into the fiery chasm from whence it came.

And you know if you walk across a chasm, you end up making it worse than if you didn't start at all bigger disaster.

So it's this here, this little gap that you have to close, as Jeffrey Moore calls it, Crossing the Chasm

Phineas easily leaped the chasm, and sat down the boy on a smooth, flat platform of crisp white moss, that covered the top of the rock.

And we realized that there was a giant chasm between the state of the art of technology in 2004 and where we needed it to be.

Down he fell into the chasm, crackling down among trees, bushes, logs, loose stones, till he lay bruised and groaning thirty feet below.

George fired, the shot entered his side, but, though wounded, he would not retreat, but, with a yell like that of a mad bull, he was leaping right across the chasm into the party.

So I'm sitting here looking at the next two decades of my life, this chasm of happiness that we're driving our proverbial convertible straight into.

It seems like a lot of risk but when you are in that kind of a chasm where life is so dark to you, that doesn't seem like much of a risk so, instead of jumping off of a cliff it feels a little bit more like jumping off of a rock

And as such, they feel as if they're in a chasm so absent of light that there is no way out there is no light at the end of the tunnel there is no way out of that dark

So it's this here, this little gap that you have to close, as Jeffrey Moore calls it, Crossing the Chasm because, you see, the early majority will not try something until someone else has tried it first.

A few moments' scrambling brought them to the top of the ledge the path then passed between a narrow defile, where only one could walk at a time, till suddenly they came to a rift or chasm more than a yard in breadth, and beyond which lay a pile of rocks, separate from the rest of the ledge, standing full thirty feet high, with its sides steep and perpendicular as those of a castle.

It turns out though in an existing market that chasm between these early adopters and the mainstream is very small or nonexistent because if you were right entering an existing market your sales curve, the spreadsheet you're putting together for your revenue, if you get it correctly should look just like this.

A... A pen. A...

A sign, a... a footprint

There's Powderbox, derriere, a Pooky, a Poochi, a Poopi, a Poopelu, a Pooninana, a Padepachetchki, a Pal, and a Piche.

A to the fifth literally means a times a times a times a times a.

He's a hemophiliac, a A bleeder.

A whore, a whore, a whore!

A monkey? A pony? A tiger?

A friend, a colleague, a wife.

A pilgrim? A trekker? A peregrino?

A kettle, a cook pot, a skillet, a teapot, a bucket, a jar, a platter? See anything you like?

a. k. a.

A bat's a penis, and a nappy dugout is a vulva, or a vagina.

It contains a string, a number, a string, a number, and then a list.

Am I a) A helper b) A doer c) A planner d) A dreamer?

A over A plus B over A

MERCUTlO A sail, a sail, a sail!

A side a side and a side

In a week, a month, a century?

A traitor, a criminal, and a lunatic.

I'm a copy, of a copy of a copy of a copy of a copy of a copy....

A boy likes a boy and a girl likes a girl.

What we observe is the sequence A, A, A, A, B.

That is equal to a dot a, a times a, a squared plus c squared.