And then the next question, obviously, is who are they selling ads to?

Sell, sell, sell.

And the reason why they're the sell side is because they're always selling you stuff.

You know, the average grocery store today offers you 45,000 products.

Have you ever sold flowers before?

He's like, you know what, we have to match his prices.

This vending machine is out of order.

So the first thing when you sell a widget is you make it and you just sell it.

And their value proposition, as even they realized later, was pretty unclear.

The tickets for the concert are on sale here.

So let's say it's 1.05.

Is this a business? Are you selling Freedom Boxes to make money?

But this is, of course, an optimistic scenario. Let's think of other scenarios.

A farmer grows 531 tomatoes and is able to sell 176 of them in three days.

He's selling tickets, and so he can't sell negative tickets.

And so this is what this looks like.

And the few people that are selling them, they're usually selling them when they are distressed in some way.

But in the simplest level, you're really always selling stock.

We don't sell you the phone, we don't sell you the monthly plan.

It was called the Sinclair ZX80.

In a physical channel, a direct sales force are sales people that work for you directly and typically sell directly to the end user.

Well, the first thing you might want to think about is, can I un bundle some of the stuff in my startup that I tried to package all at once.

We manufacture decorative ceiling tiles.

We are going to give all that stuff to companies and those companies will then sell these boxes.

Every one made a profit. How?

Apple did a great series of ads about this.

They provide distribution and accounting, bill collection, etc.

I want to make a separate line for sales. So let's say sales, selling expenses is 200,000.

Do you see the person who sold you that dealership?

ZK

Tennis shoes are sold behind the counter.

Orange Cards are available from the conductor.

I'm a salesperson.

We will be coming through with Hazas which are available for purchase for 4 dollars.

This is the PC guy over here.

We sell goods on commission.

Says he's a rarebook dealer.

He works a dealership over on Fulton.

So fair enough.

Go talk to Intel and the semiconductor manufacturers.

But he definitely can't sell negative tickets.

The vending machines are over there.

Where it said, this is the Mac guy over here.

So now they're in it together.

Caine spent summer vacation coming to work with me.