It's certainly the people you work with.

I think that'll be clear to you in a second.

You know, economists like to say, there are no bad people, there are just bad incentives.

So what happens? They do the tests.

But this is a problem of just incentives, just incentives.

But the revenues are much greater if the drug treats a million people.

He was wrong.

So, creativity counts, knowledge matters, innovations transform, incentives inspire.

Because sometimes this can get confusing.

Same deal. You we're timing for norms.

High performance, about two month's salary.

Because there are more drugs to treat common diseases than there are to treat rare diseases.

And that is a way that you can make sure that your incentives are always aligned to use the new language.

To maximize revenue. And why? Revenue to the artists?

So let's just say for a second and I want you to think about it what is everyone's incentive?

How to increase one's creativity and how to recruit and reward creative people

Right? Bonuses, commissions, their own reality show.

Again, a lot of people cheated by just by a little bit, and they were insensitive to these economic incentives.

People are willing to invest more, and the budgets are larger.

Estimate one's creativity, increase it, and give an incentive for it

And that means an increase incentive to do research and development, which benefits everyone in the world.

We don't have any incentive to go and resolve it across the U.S.

The mid 1990s, Microsoft started an encyclopedia called Encarta.

So they have a very, very high rating.

There are a lot of people who have a financial incentive to promote that story.

And it actually took being a journalist to understand all these incentives.

When you try to solve really complex social problems, the right thing to do is most of the time to create the incentives.

In America 'rebate' is widely recognized, generally as an incentive where makers give back directly to consumers.

Get back there and smash it down.

Globalization is increasing the demand for ideas, the incentive to create new ideas.

This time, the incentivized group kicked the other group's butt.

You would not wish to be always near Longbourn, I think.

We're gonna find a way to repay you.

You've got an incentive designed to sharpen thinking and accelerate creativity, and it does just the opposite.

As other countries become richer the demand for these pharmaceuticals is going to increase tremendously.

Misses

Adventure time?

Well, that's not so tragic, right?

So it has neither the resources, nor the incentives, to hook up many other users.

Last month, just last month, economists at LSE looked at 51 studies of pay for performance plans, inside of companies.

It's a very beautiful story about someone who feels unnoticed, unappreciated, unloved, you know?

The cloth was torn to shreds.

By any of

Run!

And then he died? Didn't he die? No, I don't think...