The rewards would be... enormous.

And let's say, assume if I inherited this million dollars, I didn't finance it.

And when people talk about earnings of a company, this is what they're talking about.

So you've probably heard not only the term earnings, you've probably also heard the term earnings per share.

They buy more of your service and they tell more of their friends, which leads to more profit.

It's also important to think about what the benefit is.

This is really important to pay attention to, because so many people say, oh, a company made this much.

But here you see it means very, very different things.

And at least it'll give you a sense of how revenues, gross profit, operating profit, pre tax income and net income really are different.

It is to his advantage.

Our interests clash with theirs.

Minus 500,000.

And then I was left with 1 million.

Fair enough.

This is what the owners of the company get before they pay the government.

(Laughter) But I know it's the bottom line, or one's perception of it, that motivates people in the end.

Kill the goose that lays the golden eggs.

I mean, these are state assets.

There are also real business benefits.

Look at the people in these photos I've been showing you.

A benefit to both our worlds.

I'll just abbreviate that as Nl.

Go ahead, eat.

And that's my dad found that.

We shared the benefit together.

When it's rainy and windy, he gives up.

It's a special interest group?

PUMA has 2.7 billion dollars of turnover, 300 million dollars of profits, 200 million dollars after tax, 94 million dollars of externalities, cost to business.

The loan bears an 8 interest.

And that's what these brands did.

FDlC insured.

He derived a lot of profit from the enterprise.

The reason this is happening boils down, in my mind, to one basic problem, which is our inability to perceive the difference between public benefits and private profits.

This is 350,000 of net income.

Why make this thing?

All the profits go toward Phillip's hospital bills.

The taxes will be 153,000.

I'm not a charity commissioner.

We are assuming a very simple world, were the is no taxes, we have no debt, we have no intrest or things

So now look at the different lens.

Peter The greatest benefit to all.

He derived great benefit from the book.

But this idea is not always that intuitive.

So that's what I'm paying for, arguably.

And so I had a total expense or total cost of goods sold of 1 million.