And let's say, assume if I inherited this million dollars, I didn't finance it.

The reason this is happening boils down, in my mind, to one basic problem, which is our inability to perceive the difference between public benefits and private profits.

The rewards would be... enormous.

We had marginal profit I did.

It's also important to think about what the benefit is.

I'm only looking out for what's best for both of us.

I asked them all.

This is really important to pay attention to, because so many people say, oh, a company made this much.

So you've probably heard not only the term earnings, you've probably also heard the term earnings per share.

They buy more of your service and they tell more of their friends, which leads to more profit.

It is to his advantage.

But here you see it means very, very different things.

Our interests clash with theirs.

And when people talk about earnings of a company, this is what they're talking about.

I mean, these are state assets.

He had a favourite phrase which he kept on repeating triumphantly, The minimum of risk with the maximum of profit is my motto.

Kill the goose that lays the golden eggs.

I profited 200,000 yen yesterday.

And that's my dad found that.

A benefit to both our worlds.

And at least it'll give you a sense of how revenues, gross profit, operating profit, pre tax income and net income really are different.

There are also real business benefits.

Look at the people in these photos I've been showing you.

Minus 500,000.

The loan bears an 8 interest.

We shared the benefit together.

I don't know what the exact equation is gonna look like, but it's gonna be downward opening.

And that's what these brands did.

FDlC insured.

And then I was left with 1 million.

Fair enough.

This is what the owners of the company get before they pay the government.

(Laughter) But I know it's the bottom line, or one's perception of it, that motivates people in the end.

So let's just think about this a little bit.

He derived a lot of profit from the enterprise.

PUMA has 2.7 billion dollars of turnover, 300 million dollars of profits, 200 million dollars after tax, 94 million dollars of externalities, cost to business.

So now look at the different lens.

Peter The greatest benefit to all.

This is 350,000 of net income.

Why make this thing?

All the profits go toward Phillip's hospital bills.

I'll just abbreviate that as Nl.

And so I had a total expense or total cost of goods sold of 1 million.

Go ahead, eat.

They are things that have value.