Sucking up to ad execs.

I get it, I understand who my customers are, and then I figure out what earned and paid media

And I see the newspaper ads and TV ads and...

It was very actually, it was a very good study, and got me a job in an ad agency.

Advertising.

Let's start with an exponential function.

For us, a ride on a metro.

Dickie Calloway is only a working actor because he is a dick!

That's what the advertisement said,

No, they make money by selling ads.

ANNOUNCER ( soft theme playing ) NARRATOR

From laughs to tears this is one of the older tobacco commercials.

How the website is financed?

As it grew, users faced new challenges.

Marketing, sales, and then G amp A you'll sometimes see.

It's pure commercial business.

Does it look like the car in the ads?

For the advertisements.

It was an advertising agency.

Before we started using video we did a lot of other types of traditional outreach, using print advertising, some online advertising, book tours, direct mail.

Chris Anderson I've got a question.

And in 1917, Sears I want to get this exactly right.

Go ahead and roll it.

Warren Advertising.

I'm in advertising.

The goods were advertised on TV.

On the left we see people dying we see people running for their lives.

You know, in advertising... I told you I worked in an agency?

What you do is you read the obituary column.

This was done by Saatchi and Saatchi, and they actually got away with this ad in Australia.

It's like calling in the cavalry.

Eikoh brought you a client.

Just an ad paper doll.

Are you gonna talk about ads again?

We were entirely deceived by the advertisement.

Once they threaten your advertisers, market forces are actually, you know, destroyed, and the advertisers do not want to come no matter how much does it make sense for them do not want to come and advertise.

But be careful.

It was also very important to us that they be distinguished from the search results.

They said, Can we do an advertising campaign?

And I will not post his stinking ad!

And so hiring a PR agency is a paid demand creation activities.

Adwords

Mayer

But he has miscalculated so many things.

Well, let's translate that into the energy crisis.