So you've probably heard not only the term earnings, you've probably also heard the term earnings per share.

That's day 0.

Have you seen the latest figures, children?

This is unreported income gained from an illegal venture.

We're going to take a write down.

Pete hasn't won a Grand Prix since he left Ferrari three seasons ago.

Now Coke has a very clear bottom line they report to a set of shareholders, they have to turn a profit.

This is really important to pay attention to, because so many people say, oh, a company made this much.

But here you see it means very, very different things.

And at least it'll give you a sense of how revenues, gross profit, operating profit, pre tax income and net income really are different.

Our interests clash with theirs.

Minus 500,000.

But at this point, you should have a good understanding of at least a basic income statement of a company that sells widgets.

This is what the owners of the company get before they pay the government.

(Laughter) But I know it's the bottom line, or one's perception of it, that motivates people in the end.

Kill the goose that lays the golden eggs.

It's called the Extractive Industries Transparency Initiative.

A benefit to both our worlds.

I'll just abbreviate that as Nl.

It is from advertising that a newspaper earns most of its profits.

Go ahead, eat.

And when people talk about earnings of a company, this is what they're talking about.

And that's my dad found that.

And that's what these brands did.

FDlC insured.

The rewards would be... enormous.

They buy more of your service and they tell more of their friends, which leads to more profit.

And let's say, assume if I inherited this million dollars, I didn't finance it.

Have you been well? lt BR gt I'm glad you came, I have something to report to you.

Report.

Report!

Report?

Report.

Item...

The reason this is happening boils down, in my mind, to one basic problem, which is our inability to perceive the difference between public benefits and private profits.

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This is 350,000 of net income.

Why make this thing?

All the profits go toward Phillip's hospital bills.

Seasons

The taxes will be 153,000.

I'm not a charity commissioner.

We are assuming a very simple world, were the is no taxes, we have no debt, we have no intrest or things

It's also important to think about what the benefit is.