So you've probably heard not only the term earnings, you've probably also heard the term earnings per share.

That's day 0.

Have you seen the latest figures, children?

This is unreported income gained from an illegal venture.

We're going to take a write down.

And at least it'll give you a sense of how revenues, gross profit, operating profit, pre tax income and net income really are different.

Minus 500,000.

This is what the owners of the company get before they pay the government.

(Laughter) But I know it's the bottom line, or one's perception of it, that motivates people in the end.

Now Coke has a very clear bottom line they report to a set of shareholders, they have to turn a profit.

But here you see it means very, very different things.

But at this point, you should have a good understanding of at least a basic income statement of a company that sells widgets.

This is really important to pay attention to, because so many people say, oh, a company made this much.

I'll just abbreviate that as Nl.

Go ahead, eat.

And when people talk about earnings of a company, this is what they're talking about.

Our interests clash with theirs.

It's called the Extractive Industries Transparency Initiative.

Have you been well? lt BR gt I'm glad you came, I have something to report to you.

Report.

Report!

Report?

Report.

Item...

Kill the goose that lays the golden eggs.

The taxes will be 153,000.

I'm not a charity commissioner.

A benefit to both our worlds.

We are assuming a very simple world, were the is no taxes, we have no debt, we have no intrest or things

It is from advertising that a newspaper earns most of its profits.

They buy more of your service and they tell more of their friends, which leads to more profit.

Gotta call the sheriff.

The briefing.

So that's a nice thing to keep in the back of your mind, this return on asset concept, and it's very closely tied to operating profits and the actual assets of a firm.

And that's what these brands did.

FDlC insured.

And that's my dad found that.

The rewards would be... enormous.

And let's say, assume if I inherited this million dollars, I didn't finance it.

CA Professor Hawking, thank you for that answer.

From the Scene

I think you're haunting the wrong guy, spook.

Give me an answer.

And where's my reports?

Go on, Safranek.