And you know that it's going to be 100.

Then auctions like eBay are another example of dynamic pricing.

It turns out we made this pretty easy.

There's no haggling.

But there are two types of prices.

I could actually price on specific customer segments or on features I know they need.

Let's take a look.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

licensing and intermediation and direct sales, etc.

But there's another type of pricing.

What s the revenue stream. That s our strategy.

So I'm just going back to what I said earlier.

Set a price for this item

Preston promised his car would sell for 1,000.

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

That just means that the last three yield management, real time, and auctions are examples of dynamic pricing.

I'm going to talk about two stories today.

We are essentially saying the demand, the Price Quantity demanded relationship is held constant and we can pick a price and we'll get a certain quantity demanded.

One is fixed prices.

And that tells you that the book value per share is 4.

The stock market is a real time market.

Well, let's put a tax on oil that is a non revenue tax, and it basically says for the next 20 years, the price of oil will be whatever you want, 35 bucks, 40 bucks.

And so the first of these that I will focus on the first is the price of competing products.

And then kind of the third common errors, my price hast to be less than my competitor's price.

For any given price, it's going to lower the quantity demanded.

What was the market size? What share could you take?

So each of those shares is one 500 millionth of this equity.

But they actually are calculated in slightly different ways.

Price

Here's how it is. It's the fixed price.

But how do you think about pricing itself?

That's a mistake.

It's not about low cost.

The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

It should be a value based decision.

In companies do you know how much each individual department can sign off for?

It's the best price that someone's willing to give you for something.

So this is a completely comparable value to this 26,000.

I'd want to produce less.

So you don't want to bid more than what it's really worth to you.

And this is just because this is less risky, and sometimes they'll even make it on a temporary agreement.

It has been made possible, by the way, for certain other different reasons.

And finally, American families also pay a price for oil.

Now what would happen if these things changed ?

So if I had one closing and modest suggestion,