And you know that it's going to be 100.

Then auctions like eBay are another example of dynamic pricing.

I could actually price on specific customer segments or on features I know they need.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

But there are two types of prices.

It turns out we made this pretty easy.

So I'm just going back to what I said earlier.

In companies do you know how much each individual department can sign off for?

Preston promised his car would sell for 1,000.

There's no haggling.

We are essentially saying the demand, the Price Quantity demanded relationship is held constant and we can pick a price and we'll get a certain quantity demanded.

One is fixed prices.

Set a price for this item

Well, let's put a tax on oil that is a non revenue tax, and it basically says for the next 20 years, the price of oil will be whatever you want, 35 bucks, 40 bucks.

I'm going to talk about two stories today.

Let's take a look.

Price

licensing and intermediation and direct sales, etc.

But there's another type of pricing.

What s the revenue stream. That s our strategy.

But they actually are calculated in slightly different ways.

But how do you think about pricing itself?

How could you have prices that kind of move?

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

And that tells you that the book value per share is 4.

It should be a value based decision.

That just means that the last three yield management, real time, and auctions are examples of dynamic pricing.

And we see that the last trade here was for 2.58.

So each of those shares is one 500 millionth of this equity.

That's a mistake.

It has been made possible, by the way, for certain other different reasons.

And that's interesting.

It's the best price that someone's willing to give you for something.

And then kind of the third common errors, my price hast to be less than my competitor's price.

What was the market size? What share could you take?

Now what would happen if these things changed ?

So if I had one closing and modest suggestion,

So let's talk about our first scenario here, where let's say this curve, people didn't expect prices to change for my e book and now all of a sudden, people expect there's a change in expectation.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.