Then auctions like eBay are another example of dynamic pricing.

It turns out we made this pretty easy.

In companies do you know how much each individual department can sign off for?

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

I could actually price on specific customer segments or on features I know they need.

Set a price for this item

Let's take a look.

And so the obvious question is, why did this happen?

licensing and intermediation and direct sales, etc.

But there's another type of pricing.

What s the revenue stream. That s our strategy.

But when you lower the Price to Earnings you are increasing the Earnings to Price.

But how do you think about pricing itself?

It should be a value based decision.

That just means that the last three yield management, real time, and auctions are examples of dynamic pricing.

That's a mistake.

And then kind of the third common errors, my price hast to be less than my competitor's price.

What was the market size? What share could you take?

The stock market is a real time market.

As we said, the same with pricing.

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

Here's how it is. It's the fixed price.

We'll just add a markup that is a profit, and therefore we have a price.

And you will see later that pricing is a tactic.

Is it a license or subscription model?

When economists refer to inflation today, they are referring to a general increase in the level of prices of goods and services.

But there are two types of prices.

And you know that it's going to be 100.

I'm going to talk about two stories today.

The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

That revenue model is different than the pricing tactics.

Preston promised his car would sell for 1,000.

Setting additional network routes...

There's no haggling.

It's very simple. It's cost plus markup.

How hard can that be?

But what's interesting is inside of each revenue stream, you may have different pricing tactics.

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You're going to have an incredible advantage in thinking about revenue and pricing.

Negotiated prices is a dynamic price.

One is fixed prices.

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Well, let's put a tax on oil that is a non revenue tax, and it basically says for the next 20 years, the price of oil will be whatever you want, 35 bucks, 40 bucks.

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