This seminar will target senior marketing leaders from Japanese firms.

I actually saw him speak he did a good job.

It's a self fulfilling prophecy. We can't get out of it.

Money to hire some engineers, so that we can quit our jobs.

Forty percent of it is about what marketing is.

I am on my way to Mrs Stevens.

If you're an engineer, you have to create something that's unique and valuable.

This is a secret identity kit.

There may be more questions later.

Responsible

Responsible

Those are the people with titles and expertise, who own the company are spokespeople for the movement.

And that's large companies, they got VP of sales, what we need of VP of sales on day 1.

To whom it may concern.

The responsible person for this task

How many of your staff were on duty that day?

When are they going to come by and explain things to me?

I'd like to be reassigned.

Because they've seen it on the ground.

Globally minded Sekaibito are going to be a necessary part of any company striving to become a truly global Sekaikigyo.

So let's take a look at a direct sales example.

Monique Wadsted.

And also the wonderful scientists and businesspeople at Ikaria.

For direct sales though, this is the anomaly.

Mr. Gittes, my field men are out.

For sales, what that meant is unless the VP of Sales was the founder you tended to hire them around the time engineering were saying, We're in alpha and beta test.

It turns out that the title VP of Sales has a very different job spec in a large company that it does on a startup of VP and marketing does very different things in a large company than they do on a startup and for years, we could never explain why is it that incredibly competent executives who have been executing business models in large corporations collapse in startups when they're company is smaller than their administrative staff in their large corporation.

The next thing you need to ask is what's going to be my distribution channel.

And you can say, Well how do you know they're happy?

Nine years ago, Metro's socalled forensic scientist...

Those other things are called non state actors.

Rental tracking, they needed a good rental system to be able to figure out where the jerseys are.

Whether people will continue to loan them money.

Well, the thing I mention which I'll expand on later in this course is that one of the mistakes that we've also made for decades is confusing the titles, sales marketing and bus dev with the job specifications.

I don't know who you saw last week. Well, let me help you.

I'll transfer you to the right person.

Sir, I'm gonna connect you with an officer.

We're in charge.

Who cares? That's not a big story.

Who's in charge of the sales section?

(Laughter)

He was a former CEO.

He said, I got it from a fortune cookie.

So you have two choices then

And do you love what you do, Caroline?