That just means that the last three yield management, real time, and auctions are examples of dynamic pricing.

Then auctions like eBay are another example of dynamic pricing.

The stock market is a real time market.

It turns out we made this pretty easy.

I could actually price on specific customer segments or on features I know they need.

It should be a value based decision.

And what shall we do?

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

Set a price for this item

Let's take a look.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

licensing and intermediation and direct sales, etc.

But there's another type of pricing.

What s the revenue stream. That s our strategy.

Negotiated prices is a dynamic price.

Here's how it is. It's the fixed price.

In companies do you know how much each individual department can sign off for?

And then kind of the third common errors, my price hast to be less than my competitor's price.

What was the market size? What share could you take?

You're going to have an incredible advantage in thinking about revenue and pricing.

How hard can that be?

But how do you think about pricing itself?

In statistics they call that an outlier.

I'm going to talk about two stories today.

That's a mistake.

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And you will see later that pricing is a tactic.

Is it a license or subscription model?

But there are two types of prices.

And you know that it's going to be 100.

So this is a completely comparable value to this 26,000.

As we said, the same with pricing.

And that's the real big take away I wanted you to get at, is that high utilization of anything, of our aggregate capacity, prices will increase.

The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

That revenue model is different than the pricing tactics.

And finally, American families also pay a price for oil.

There's no haggling.

It's very simple. It's cost plus markup.

We'll just add a markup that is a profit, and therefore we have a price.

Online account credentials and settings

Configure Magnatune store settings and memberships credentials

So I've just told you the difference between revenue streams and pricing models, but let's take a look at an example.

Example 1.