We tend to, all of us even those of us who work in marketing to think of value in two ways.

That's 0.35 per share of EPS.

With values that are still unexamined.

The value proposition for a company that's selling services is kind of the same.

My idea is worth reading.

We believe in thinking differently.

2,800 dollars per species is the average.

(Laughter) Even if you ignore the scientific value of this thing,

They're saying that because they think that this thing is not worth 4 billion.

To illustrate why this is an interesting problem let me start with a quiz.

But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind gets rather a bad rap.

And it's probably because they think that one of these things on the left hand side of the balance sheet, one of these assets, are worth less than what the bank says they're worth.

Because they said, oh well, this will increase the value of my house.

It's worthwhile carrying out the idea.

Of course, that's just the time we're losing sitting through presentations.

15 ! 15 lift to Japanese GDP level.

Now what's our mantra of this day and age I wonder?

And since we want to know what this is worth this is before we got any kind of money from investors this would be called a pre money valuation.

This problem deserves considering.

His suggestion is worth considering.

So the question is what makes up the gap here? when we think about the market value of the equity.

Perhaps there are other things that we're just not thinking about yet, but that's one idea to think about, urban islands.

It's invaluable, sir.

Think about how much Scylla's worth.

What values do you use to judge?

Not worth the remembered value.

It is worthwhile considering what it is that makes people happy.

What's also interesting, if you look at products that have a high component of what you might call messaging value, a high component of intangible value, versus their intrinsic value

I still valued self worth above all other worth, and what was there to suggest otherwise?

The plan is worth considering.

This improves over the existing value.

Everything we do, we believe in challenging the status quo.

It's not worth crying over.

It's not even worth a thought.

It's not even worth mentioning.

But the market value or assets is essentially, what is the market saying the assets are worth?

So we want to think about the range of T values that 95 or the range that 95 of T values will fall under.

Anyway, this is, I think, just the big picture investment adds value to society.

All that time, the world only exists as an abstraction, as they are taught the values of their society.

Yet actually, whenever we talk about human rights, we do say that human rights are universal.

I think his suggestion is worth considering.

We'll now learn about what is arguably the most useful concept in finance and that is called the present value.

(Laughter)

And at first, maybe in 2008, they all say, you know what, this is temporary, that was just a fire sale price, and these auctions don't really reflect a market reality.

It's not worth the pain.