But then, these are inputs into a whole set of things.

It's the best price that someone's willing to give you for something.

Gold prices are skyrocketing in the wake of financial instability.

And so the first of these that I will focus on the first is the price of competing products.

There's no haggling.

It's not about low cost.

It is traded.

Whatever the sale price is, is what I have to pay in cash.

That sounds about right. It's within the right range at least.

And you know that it's going to be 100.

And we saw that.

No, what happened to us, Chris, is that power, it's priced off the margin.

Price

It's why the purchase price is so high.

So this is a completely comparable value to this 26,000.

Then auctions like eBay are another example of dynamic pricing.

And we see that the last trade here was for 2.58.

So what happened was that, through increased ability to use fracking technology, the calculated reserves of natural gas kind of exploded and the price plummeted, which made wind uncompetitive.

See...notice I get my axes confused

Dynamic pricing is exactly what it sounds like.

And obviously their inputs go into other people's their outputs go into other people's inputs.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

What is the price?

And at first, maybe in 2008, they all say, you know what, this is temporary, that was just a fire sale price, and these auctions don't really reflect a market reality.

For any given price, it's going to lower the quantity demanded.

I could actually price on specific customer segments or on features I know they need.

So that dynamic that we've been talking about, capacity utilization falling off, because we essentially had a demand shock.

But there's another type of pricing.

What s the revenue stream. That s our strategy.

If you expect the future price to go up and the good or the product in question is something that you can store, well, depending on how much you expected to go up, you're probably more likely to buy now buy before the price goes up.

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.

We have quoted special prices.

But one of the things that we always tend to confuse is the difference between a revenue model and pricing.

And the other?

And that caused housing prices to go up.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

Our price is considerably higher than the current market price.

Because batteries life cycle improve a bit of improvement on energy density, which reduces the price.

Obviously a 6 Price to Earnings of 20 times 2013 earnings isn't as good as a 6 Price to Earnings of 2010, because earnings in the future aren't worth as much as earnings today.