Those are the good things, but those aren't the tastiest parts of the wheat.

Voiceover New Diamond Shreddies cereal.

Go get me some breadcrumbs, whole grain.

And let's face it, everyone's trying to move towards whole grains.

(Laughter)

It's like a little Disneyland for them. It's not like what we see.

Now this is the most perfect case of creating intangible, added value, without changing the product in the slightest.

Now, I want to just illustrate that in the fact that if we look at the breakfast I had yesterday morning a little cranberry juice, some fruits, some granola,

Now, all this diversity means that you can look at a pollen grain and tell what species it came from, and that's actually quite handy if you maybe have a sample and you want to see where it came from.

We finally, after 40 years of knowing that wholegrain was a healthier option, we're finally getting to the point where we actually are tipping over and attempting to actually eat them.

And these are things like whole foods, or unrefined carbs fruits, vegetables, whole wheat flour, brown rice, in their natural forms, are rich in fiber.

Turned to dust, floating in the air,

So they will become like fine dust, scattered in a shaft of light.

and become a dust, scattered,

So that they become dust seattered.

So that they will become floating dust particles.

And they become scattered dust.

and will scatter abroad into fine dust.

So that they become a scattered dust,

and become scattered dust,

becoming scattered dust,

And become dust dispersing.

they will become like dust scattered around.

So that they shall be as scattered dust.

and become like scattered dust particles,

Becoming dust scattered abroad,

So a baker, and a good baker, knows how to pull or draw forth the inherent sugar trapped in the starch.

Whole wheat is not the same thing as whole grain, Billy!

So these , for example, when you see bees flying around, these little plants and they're collecting pollen, those pollen grains that they're collecting, they pack into their legs and they take them back to the hive and that's what makes the beehive, the wax in the beehive.

little clump of little sand grains together.

But it didn't sit well with my logical side either.

I mean, you got... Jesus, you got crystals in here 2 inches, 3 inches long.

Truly, truly I am. ( dramatic theme playing ) ( dramatic theme playing )

Hulk smash!

It's ideology, it's not science.

Particles

These are little bits of individual grain of pollen there and there, and here is a what you see as one little yellow dot of pollen, when you look in a microscope, it's actually made of thousands of little grains of pollen.

Let the sky fall (let the sky fall)

Let the sky fall (let the sky fall)

We hate this mortar, to stand hours and hours.

Film Grain

I have an allergy to pollen.

I have hay fever.

Powder of life?

Food evacuation agent