In value proposition, what was the product cost?

We have a 20 share of the market.

Now this was an example of a 2 sited market.

Our job in an existing market is simply year after year, if we execute pristinely, simply to take share away from the incumbents.

Another thing to think about is what's the market size estimate?

But if you had a revenue model but no users, there would be no reason for those advertisers to show up.

lifecycle adoption curve popularized by Geoff Moore in a book called Crossing the Chasm.

I was the chief architect of the Sakai project and instrumental, continued to work with the Sakai learning management system.

This is a great opportunity to increase our market share.

As we discussed, some businesses are multi sided.

So or a is less than 0 and b is less than 0.

Between them, the two largest companies account for a share of more than 50 of the market.

And make sure that ours is the dominant player.

You might decide that's a strategy but that's kind of a counter in learning from an MVP.

Well, you're acting that way.

This isn't just some random fluke, and it happens in a reasonably organized way.

Truth can be a confusing word.

But those ways of being rational are not independent of one another, so it's rational for a drug injector to share needles because of a stupid decision that's made by a politician, and it's rational for a politician to make that stupid decision because they're responding to what they think the voters want.

This is exactly what you've been looking for.

Either way.

Why? Because you've never asked the question what type of market am I in?

Now what does that result in their valuation, or in terms of their market cap?

Currency and bond markets are relatively calm.

like the cellular, or something like that, never having actually gotten physical access to your car.

And we give those two boxes, those two relationships, a special name.

Now one more question for this same game tree.

It's not about the things that it brings.

You could do it that way.

Interestingly, the market share of heroin and cocaine is going down, because the pills are getting ever better at reproducing their highs.

Market capitalization.

So we have to be careful.

We talked about the jobs to be done. We talked about pains. We talked about gains.

IBM has the lion's share of the large computer market nobody else even comes close.

One of the things I just want to reemphasize because we mentioned it earlier is the difference between single sided markets and multi sided markets.

I mean, the power of the city we talked about cities as being centralized in space, but what makes them so strong most of the time is they're decentralized in function.

And we said at 1.70, people are willing to eat two million cupcakes in a year.

The whole business it's unreasonable from beginning to end. Quite reasonable, said the Invisible Man.

Tough, yet rational and ethical.

Unfortunately, many of us in this room are supporters of capitalist policies and market forces.

And so you could see multiple customer segments, multiple value props, multiple revenue streams this is a somewhat complex multi sided market.

So, our sales curve in an existing market literally should be one of taking shares.

If it had 10,000 shares, and actually both of the shoe companies had 10,000 shares, then the market is essentially valuing the equity of Ben's shoe company at 215,000, even though the book value of the equity was 135,000.

This is an exceptional case.

When Efficient

So I made 50 off of this trade.