You cater an event where the cost to you was 200

Another common paid activity is advertising. What kind of advertising?

By now, you're intimately familiar with the business model canvass.

And in value proposition, the goal of this is to find out that minimum viable product.

So on day one, these were their initial hypothesis coming into the class.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Now if you remember we started here on the left. We didn't earn and paid media.

That's your job as the facilitator and coach.

They could tell you that I want bigger, faster, cheaper status quo.

Next thing you need to do is to understand that

So, if we take a look at the Jersey² team was worrying about, it's what most start ups worry about on day 1, is does my value prop match my customer segment, and do I have product market fit?

What's most important to us when we make a video is what the customer sees.

You cater an event where the cost to you was 200

What's the value? What is it when they look at my company and my products?

Because no one, and that was a constant problem...

He's not the client.

He found out emerson's client was dubaku.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

This last step is growing customers for the web mobile channels.

Now we finally come to the last part of the business model canvas.

And their value prop differed for again those two different archetypes.

Let's go to month two

What's the sum of all the revenue from day 1 purchase, so you're keeping them through all the grow activities you're undertaking.

He cheated his clients out of a lot of money.

I remember when Gottfrid said

Instead of pricing based on cost,

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

But they're asking us a first time, a new customer.

I'm not just going to randomly do this.

look happened.

Show them the grumpy employees.

It's a big idea.

Apple is one of the few, truly cares.

We've got customers.

Who do you do that for?

Defense department's largest contractor.

It's 0 otherwise.

What am I going to look at?

So let's follow our Jersey Square team and see what they did with customer segments.

How much did it cost to acquire a customer? How much did the campaign cost?

So one of the interesting equations for every startup is that