So this is the more formal definition of GDP

Let's say it's um let's say its 10 billion of commercial mortgages.

We need everyone at the table.

And we'll talk a little bit more about assets and enterprise value, and there's a little bit of a nuance there, but essentially the company itself.

The consumer is demanding it.

Not so in Italy.

I mean that always happens with media, full stop.

JA I'm not sure about the incident.

And then, as they went down, they kind of understood.

I'll give you some examples.

What is it that's worth spending my time on and my life on in this way?

And this value, this is called a well in general, whenever you're valuing anything, it's called a valuation.

Let me tell you about a truly magical algorithm called value iteration.

I TiVo stuff on my piece of junk Time Warner DVR all the time. (Laughter)

I TiVo stuff on my piece of junk Time Warner DVR all the time.

Because the alternative to pricing on cost is pricing on value.

Second category is online philanthropy marketplaces.

It is estimated that all kinds of illegal wildlife trade in Brazil withdraw from nature almost 38 million animals every year, a business worth almost two billion dollars.

Within a year, you do a survey and then commercial fishing begins.

It's worth 5 million.

Here is the critical difference between these

And I think the implications here are profound, whether it's for science, for commerce, for government, or perhaps most of all, for us as individuals.

You'd end up with a negative utility.

It will make longer lasting products.

Make sure you lie three times a day.

Industrial designers want to make novel things.

We tend to, all of us even those of us who work in marketing to think of value in two ways.

Now what's our mantra of this day and age I wonder?

And they borrowed it from this bank.

Commercial television is an effective medium for advertising.

So let's say I have another group of assets.

Because actually, never mind the actual intrinsic value of having gold jewelry.

Your suggestion is of no practical use.

So the bottom line is what the banks do, other than doing all the legal work.

We essentially sold them at 10 a share.

What the scientists there told me was that when protected this first marine reserve in 1975, they hoped and expected that certain things might happen.

What's also interesting, if you look at products that have a high component of what you might call messaging value, a high component of intangible value, versus their intrinsic value

You're gonna make more money if a crop fails.

Fed extended it.

Commercial Area

And then we also see this movement forward from dollars and cents.

What happened?

I think uses an analogy which is probably the best justification and explanation for the value of marketing, the value of perceived value and the fact that we should actually treat it as being absolutely equivalent to any other kind of value.

That is, am I going to put it on a third party website like an Amazon or a web aggregator, or physically, am I going to use system integrators or VARs or some other indirect channel like a retail store.

So the difference between these two, my assets minus my