For sales, what that meant is unless the VP of Sales was the founder you tended to hire them around the time engineering were saying, We're in alpha and beta test.

For direct sales though, this is the anomaly.

So let's take a look at a direct sales example.

Who's in charge of the sales section?

The next thing you need to ask is what's going to be my distribution channel.

Again, it decreases your customer acquisition cost.

So this ends up to be an interesting calculation.

VARs, retail, and web and telesales people and so this is a math problem we'll think about in the coming discussions.

Responsible

Responsible

There may be more questions later.

In this case, it would be 37.

Our business hours...

When are they going to come by and explain things to me?

To whom it may concern.

How many of your staff were on duty that day?

Monique Wadsted.

Listen, we're not going to have sales marketing and bus dev on day 1.

The responsible person for this task

Mr. Gittes, my field men are out.

I'd like to be reassigned.

Are the sales reps in 27 cities the revenue stream, or are the cost plus 30 the revenue stream.

Myself.

And also the wonderful scientists and businesspeople at Ikaria.

I'll transfer you to the right person.

Sir, I'm gonna connect you with an officer.

We're in charge.

I talked with our sales people.

I'm not so sure you want the maintenance and safety department. The fire department might be a better bet.

I'm talking about all companies.

Open 24 hours.

Children and evacuation staff...

Nine years ago, Metro's socalled forensic scientist...

He was a former CEO.

And so I tend to try to understand, first of all, who's the sponsor and what's the motivation?

But now, over this period of time, over 2008, 2008 happens.

A health food company.

Construction.

This place is closed, ladies.

I don't know who you saw last week. Well, let me help you.

So why don't you think about this for a second and tell me, which part was the revenue stream and which part was the pricing tactic.

(Laughter)

So you have two choices then

You get to create demand by having a launch event and you think about branding and your job really was to create end user demand and derive it into the potential sales channel.

We'll get off the bus before the terminal. ( suspenseful theme playing ) ( clears throat )