Who's in charge of the sales section?

For direct sales though, this is the anomaly.

For sales, what that meant is unless the VP of Sales was the founder you tended to hire them around the time engineering were saying, We're in alpha and beta test.

The next thing you need to ask is what's going to be my distribution channel.

So let's take a look at a direct sales example.

Our business hours...

Again, it decreases your customer acquisition cost.

So this ends up to be an interesting calculation.

VARs, retail, and web and telesales people and so this is a math problem we'll think about in the coming discussions.

Monique Wadsted.

Myself.

In this case, it would be 37.

I'm talking about all companies.

Open 24 hours.

There may be more questions later.

But now, over this period of time, over 2008, 2008 happens.

A health food company.

Construction.

This place is closed, ladies.

(Laughter)

Responsible

Responsible

So you have two choices then

Are the sales reps in 27 cities the revenue stream, or are the cost plus 30 the revenue stream.

I'm a salesman.

I am a member of the sales department.

So now we add an interesting line.

We decided to infiltrate some companies and do a very similar thing.

It's open 24 hours a day. You can go in day or night.

Guitar man.

Might have even helped ring you up.

Is it open round the clock?

I prefer to work on my own.

So that's a nice thing to keep in the back of your mind, this return on asset concept, and it's very closely tied to operating profits and the actual assets of a firm.

And that's because they have the same exact asset.

Thus The Pirate Bay isn't idealistic.

That's what depreciation does.

You little...

Twentyfourhour Alex Cam.

As of now... myself.

What we now know instead of firing executives when our business model doesn't match what's going on outside in the real world we fire the model, and we simply say, Hey, our hypotheses were wrong, so because we've been building the product iteratively and incrementally and keeping our burn rate incredibly low a pivot is a substantive change to one or more of the business model components.

And we add back the interest, at least in this example, we get to an operating profit number.

This was interest. This was non op income.

And then I was left with 1 million.

Are you open?