Retrospective

For new customers, the store offers a one time discount of 3.

And this one that was in Kenya, they went around and distributed to people vouchers, discount vouchers.

Discount rate

Now what can we do ?

The probability of reaching S prime given that we started state S and apply action A.

And they say that the new customer gets a one time discount of 3.

60 off.

These are 30 percent off.

Maybe now you want to give them discounts on future purchases.

35 divided by and it's 2 years out, so we discount by our discount rate twice so it's divided by 1.05 squared.

So if I take 110 and I divide it by 1.02 squared, right?

when the sale has a certain percentage ?

We could have also done it other way.

And it just depended on how the mathematics work out.

Free coupons. Discount Discount coupons.

Well, I don't give group rates, you know.

(Laughter)

Why don't you match the titles below with the roles of the customers?

Another way to kind of just talk about this is to get the present value of 110 a year from now, we discount the value by a discount rate.

Let's say in every year it's going to make 1.

We could have said Let y equal the discount

5 minus this 2.

Thirty percent off for USC alumni.

Each time, a different role.

No saws! One circumcision was enough.

Do you have a student fare?

Well, that was x.

10,000

Well, we want you know, it'd be silly now to change this pattern.

It was twenty years ago as I look back on it.

But Mr. Wallace, I'll need at least a week in Cleveland to visit all my accounts.

So we take 110, and we're going to use the two year rate, and discount twice.

Then to discount money in the future to the present, we divide it by 1 plus the discount rate so this is a 5 discount rate.

Once I understand who my archetypes or persona is, the next thing I want to figure out is how do I get them in to this funnel.

Are there special evening rates?

If I could get it for 90, that's a good deal for me.

So x minus twenty five percent x is equal to the sale price.

He often looks back on his high school days.

I looked back upon my happy school days.

Are there any discount tickets for me?

But what if I wanted to generalize a little bit ?

Be silent. Keep your forked tongue behind your teeth.

Special rates for state and federal employees.

Why?