Retrospective

(Laughter)

It was twenty years ago as I look back on it.

But Mr. Wallace, I'll need at least a week in Cleveland to visit all my accounts.

He often looks back on his high school days.

I looked back upon my happy school days.

You know, live off the grid, write his memoirs or something.

When I look back on the darkest moments of our history,

The old man often looks back on his youth.

And that can't be repeated enough.

There is one thing I look back on with regret.

By now, you're intimately familiar with the business model canvass.

And in value proposition, the goal of this is to find out that minimum viable product.

So again let's use our Jersey Square team as an example of what customer relationships might

Technical consultant

So on day one, these were their initial hypothesis coming into the class.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

We talked about value proposition, we talked about customer segments, we talked about channels, but today we're going to focus on customer relationships.

Now if you remember we started here on the left. We didn't earn and paid media.

She penned a tell all memoir of her affair with the president.

Now, what's really interesting is in the web mobile funnel the getting customers part of the funnel is actually quite simple, at least on first glance.

You're not my royal consort.

The old man spent most of his time looking back on his youth.

Where's the brain trust that's in error here?

Now we finally come to the last part of the business model canvas.

Let's just take a look again if there's activities.

Instead of pricing based on cost,

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

You cater an event where the cost to you was 200

Willing to take any kind of chance.

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Because no one, and that was a constant problem...

It's a big idea.

But he said you know Nempo...

Apple is one of the few, truly cares.

That's your job as the facilitator and coach.

We've got customers.

Who do you do that for?

Defense department's largest contractor.

He's not the client.

So one of the interesting equations for every startup is that