Retrospective

But Mr. Wallace, I'll need at least a week in Cleveland to visit all my accounts.

(Laughter)

It was twenty years ago as I look back on it.

Nobody knows him. Nobody quotes him.

He often looks back on his high school days.

I looked back upon my happy school days.

Let's go to month two

You're not my royal consort.

You know, live off the grid, write his memoirs or something.

When I look back on the darkest moments of our history,

But because I had to cut lawns all summer for all of our neighbors and get paid to do that,

The old man often looks back on his youth.

And that can't be repeated enough.

He found out emerson's client was dubaku.

After six or seven, I'm like maybe not!

There is one thing I look back on with regret.

He cheated his clients out of a lot of money.

Now let's go to month 3.

What am I going to look at?

I remember when Gottfrid said

It doesn't really work in this context.

Well, in the next year, you don't have that jersey cost because you're still turning that jersey.

That's your job as the facilitator and coach.

look happened.

Month two, you get 400 from the customer in the previous month

I ll never quit, never curry favor, and never look back!

through occurrences

That's where Lucas comes in.

And we found after much research that actually not much research, quite simple research that the counterfeit customer was not our customer.

By now, you're intimately familiar with the business model canvass.

And in value proposition, the goal of this is to find out that minimum viable product.

So again let's use our Jersey Square team as an example of what customer relationships might

Technical consultant

So on day one, these were their initial hypothesis coming into the class.

Why do you want to think about keeping customers is that customers are a lot more expensive to acquire over here than they are to keep.

How much did it cost to acquire a customer? How much did the campaign cost?

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

About face in Russian means exactly what I did.

We talked about value proposition, we talked about customer segments, we talked about channels, but today we're going to focus on customer relationships.

Can everyone hear?

Now if you remember we started here on the left. We didn't earn and paid media.

It assumes you will be going through this multiple times.

The thing to remember that the goal is not to draw on the canvas.

But for you to be a successful company and actually thinking about how much you could spend on them over here, you need to understand can I get them to spend more and more over time and how to keep them