Instead of pricing based on cost,

We still have earned and paid media driving customers into the funnel.

At clone market, the customers are possibly known because you copied an existing market

You could say look, I performed services that will earn me 200 in the future

Now if you remember we started here on the left. We didn't earn and paid media.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Did he ever mention any particular client being unhappy?

By now, you're intimately familiar with the business model canvass.

And in value proposition, the goal of this is to find out that minimum viable product.

So on day one, these were their initial hypothesis coming into the class.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

And what Christensen said is, What functional or social jobs are getting done?

Because no one, and that was a constant problem...

So let's follow our Jersey Square team and see what they did with customer segments.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

I have told you how to treat customers.

How do you know which one to use?

We will take it to the potential customers.

What we now know is that the founders need to run what's called the customer development team.

Now we finally come to the last part of the business model canvas.

Here's your client list.

And the key thing that you want to worry about is churn or sometimes called customer attrition.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

He has managed to secure several accounts.

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

You cater an event where the cost to you was 200

I have no idea where my husband is.

Two, I've tried it. I've tried at Sciant.

What's most important to us when we make a video is what the customer sees.

But they're asking us a first time, a new customer.

We have recently accepted a client who is VampireAmerican.

There are some other things to consider in customer segments besides jobs to be done and pain and gain, and that is who's the customer?

And referrals basically generates this outer viral loop.

It's a big idea.

Apple is one of the few, truly cares.

That's your job as the facilitator and coach.

We've got customers.

Who do you do that for?

Defense department's largest contractor.

He's not the client.

So one of the interesting equations for every startup is that

That was the customer acquisition cost, CAC, here.

So let's follow our Jersey Square team down and see what they've done for customer relationships.