We have a 20 share of the market.

In value proposition, what was the product cost?

Our job in an existing market is simply year after year, if we execute pristinely, simply to take share away from the incumbents.

Another thing to think about is what's the market size estimate?

This is a great opportunity to increase our market share.

Between them, the two largest companies account for a share of more than 50 of the market.

And make sure that ours is the dominant player.

I was the chief architect of the Sakai project and instrumental, continued to work with the Sakai learning management system.

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

It's growing.

The real estate market's booming in Rio.

Agent Sherman, we are going into the troll market.

IBM has the lion's share of the large computer market nobody else even comes close.

Enhancing the public good becomes a primary objective.

You want to identify who your customers and markets are, and you have, but you now want to size the market,

One is reducing their market.

Unfortunately, many of us in this room are supporters of capitalist policies and market forces.

If you're doing a clone market that is copying a US business model in a foreign country, that probably is the second closest to immediate profitability because you know the market exist that you just need to implement it in your local country.

We can do this.

The ECX Edge pretty much creates the entire ecosystem in which the market will develop itself.

The troll market! The troll market?

The market for luxury goods is growing fast.

(Laughter)

All these things are share platforms, but sharing ultimately starts and ends with what I refer to as the mother of all share platforms.

Interestingly, the market share of heroin and cocaine is going down, because the pills are getting ever better at reproducing their highs.

And then, over time, we were able to bring down the cost significantly to about two percent of what it used to be when we started out.

When I look at an existing market, it's clear that if you've match those market needs, you could be achieving profitability the soonest.

Maybe if I do it on a small amount,

Slave market?

One of the things I just want to reemphasize because we mentioned it earlier is the difference between single sided markets and multi sided markets.

It doesn't somehow represent the entire company.

list of how much money people have, things that they want to buy, and things they're willing to sell.

Who's got champagne?

One is existing market.

lifecycle adoption curve popularized by Geoff Moore in a book called Crossing the Chasm.

I will go to the market.

In this market?

Our defeat in the civil war was not the end.

Mission accomplished.

Including Twitter, many Social Network Services are booming up

It has done more than just save a great deal of time.

The stock market is often called a dangerous one.

Another is where you take a segment or re segment an existing market.

It turns out that the type of market changes everything.

Now what does that result in their valuation, or in terms of their market cap?