One is existing market.

So, our sales curve in an existing market literally should be one of taking shares.

We're going to go after these set of usuals specifically, and oops, you are wrong.

He served as mayor.

But in most teams if they are technology driven, they tend to start on value prop and most teams if they happen to be marketers or business people, happen to start with the customer segments.

And so now you could kind of see the power of the canvass.

The task assigned to him was to do marketing research.

And product market fit just simply says what is the match between what you are building and what customers need and want, and who are those customers.

And they had a third, prospective kite surfers, and though I don't think they were this young they were actually trying to understand how to segment their market and what their specific performance needs for kite surfs were in each segment.

Business Address City

The troll market! The troll market?

If you're doing a clone market that is copying a US business model in a foreign country, that probably is the second closest to immediate profitability because you know the market exist that you just need to implement it in your local country.

There is a type of startup in what we call a new market, and we'll be describing new markets in the Customer Segments lecture.

The mayor's office is in the city hall.

We believe that the winds of change are here, and that we can do it.

Next, they got out of the building again.

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

So let's see how they got from something that started over here which you shouldn't laugh because your first canvas might have looked like this and what happened after they got out of the building.

Maybe if I do it on a small amount,

Slave market?

How can we hope to compete with something that's essentially free?

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Segment

Segments

Segmented

Step two, it's all of those, A B C D E.

And it's a series of markets for low level trade that can be fulfilled by a person or a small company.

Payable to the City of San Francisco.

Build run a special administrative zone.

lifecycle adoption curve popularized by Geoff Moore in a book called Crossing the Chasm.

I will go to the market.

In this market?

And so when the Federal Reserve or any Central Bank prints money, and it buys debt, it goes out into debt markets and it buys it, it usually buys the safest kind of debt, but that affects all of the debt markets, it goes out and buys in the debt market, they're essentially shifting the supply curve of money to the right, they shift the supply curve to the right.

Continuing here in the studio with our guest Michael O'Donohue, head of commodities at Four Continents Capital Management.

The stock market is often called a dangerous one.

Another is where you take a segment or re segment an existing market.

It turns out that the type of market changes everything.

And a lot depends on if the prison is in the country or the city.

Now what does that result in their valuation, or in terms of their market cap?

By the way, what market type are you in?

That gives us 120,000 market cap

Philanthropy is the market for love.

Black Market.

Maybe I know a whole new market.

That one? Is that one the best?