Forty percent of it is about what marketing is.

It's a self fulfilling prophecy. We can't get out of it.

And I see the newspaper ads and TV ads and...

What I want to do is make a film all about product placement, marketing and advertising, where the entire film is funded by product placement, marketing and advertising.

But in the new project that I'm working on, my new film, we examine the world of marketing, advertising.

Advertising.

Sucking up to ad execs.

But be careful.

It was also very important to us that they be distinguished from the search results.

ANNOUNCER ( soft theme playing ) NARRATOR

From laughs to tears this is one of the older tobacco commercials.

How the website is financed?

As it grew, users faced new challenges.

For us, a ride on a metro.

For the advertisements.

It was an advertising agency.

Uh, the ex Mrs. Franklyn.

I get it, I understand who my customers are, and then I figure out what earned and paid media

I've been simplifying things for 30 years.

Your trips, your work, publicity.

And in 1917, Sears I want to get this exactly right.

Go ahead and roll it.

Warren Advertising.

I'm in advertising.

But yesterday the city called them and said,

This was done by Saatchi and Saatchi, and they actually got away with this ad in Australia.

You see, I had this idea for a movie.

(Video) Morgan Spurlock

Let's start with an exponential function.

It's like calling in the cavalry.

Eikoh brought you a client.

Just an ad paper doll.

Are you gonna talk about ads again?

No, they make money by selling ads.

It was advertised as a second edition in the newspapers.

They wanted absolutely nothing to do with this project.

You try counting it in hours and minutes sometime.

Before we started using video we did a lot of other types of traditional outreach, using print advertising, some online advertising, book tours, direct mail.

It's pure commercial business.

So, this is going to be equal to that and by that exact same logic,

Now, I've got an example here from Canada.

But they have to be asked.

I'm Ben Barry with Warren Advertising.

I heard about your bigticket ad buys.

No one was going to pretend to be Osama anything.