I get it, I understand who my customers are, and then I figure out what earned and paid media

like in this case, on the Washington Post from the content on the site.

The results will look much better.

You know, that's not a big deal to accomplish.

And so in our search results, we never accept payment for our search results.

So let me to do that.

I advertised my car for sale.

And I see the newspaper ads and TV ads and...

Before we started using video we did a lot of other types of traditional outreach, using print advertising, some online advertising, book tours, direct mail.

From laughs to tears this is one of the older tobacco commercials.

We want our babies to read when they are six months old.

Okay?

For people to experience who you are.

But be careful.

Advertising.

For the advertisements.

And then those publicists hire their own publicists to help spin the good publicity they created for these publicists.

And in 1917, Sears I want to get this exactly right.

Warren Advertising.

You can imagine that we can offer you some smart presentations of your company at our event.

You ever notice here in America, social equity seems to peak at about age 24?

So, if you can figure out, let's say, who is important in burgers, right, then you could then target advertising towards that person.

Sucking up to ad execs.

Are you gonna talk about ads again?

Just an ad paper doll.

Well that seems like that would be the last step. Then you're done.

This was done by Saatchi and Saatchi, and they actually got away with this ad in Australia.

ANNOUNCER ( soft theme playing ) NARRATOR

How the website is financed?

As it grew, users faced new challenges.

I have come in response to your ad in the paper.

No, they make money by selling ads.

We were entirely deceived by the advertisement.

What you're going to use is Google Cellular.

And one of the handy things that came about was that you could take the logo type and create advertising out of it.

(Video) Morgan Spurlock

We put an ad in the L.A. Times.

They advertised a house for sale.

So, Intel Inside was a great example of joint business development.

So, this is going to be equal to that and by that exact same logic,

I'm Ben Barry with Warren Advertising.

They advertised that they had a house for sale.

In the entire city for the past five years, there's no billboards, there's no posters, there's no flyers, nothing.

But Google is actually using me to sell to advertisers.

But they have to be asked.