You want me to open up the light box?

I get it, I understand who my customers are, and then I figure out what earned and paid media

And I see the newspaper ads and TV ads and...

From laughs to tears this is one of the older tobacco commercials.

Well that seems like that would be the last step. Then you're done.

I advertised my car for sale.

I have come in response to your ad in the paper.

This was done by Saatchi and Saatchi, and they actually got away with this ad in Australia.

Advertising.

For the advertisements.

DeLauer Diamonds is looking for a new ad agency.

No, they make money by selling ads.

The results will look much better.

And in 1917, Sears I want to get this exactly right.

Warren Advertising.

Sucking up to ad execs.

You know, that's not a big deal to accomplish.

Are you gonna talk about ads again?

like in this case, on the Washington Post from the content on the site.

Just an ad paper doll.

It was very actually, it was a very good study, and got me a job in an ad agency.

But the idea is, like, on a newspaper, for example, we show you relevant ads.

So let's see, they say what is the first step in constructing the angle bisector of angle (a).

I work for quite a few different agencies...

And so in our search results, we never accept payment for our search results.

So, if you can figure out, let's say, who is important in burgers, right, then you could then target advertising towards that person.

ANNOUNCER ( soft theme playing ) NARRATOR

How the website is financed?

As it grew, users faced new challenges.

I came back to England looking for British grandmothers.

(Video) Morgan Spurlock

We put an ad in the L.A. Times.

Are they selling ads for mops?

So, this is going to be equal to that and by that exact same logic,

I'm Ben Barry with Warren Advertising.

We want our babies to read when they are six months old.

Where'd Allan find him anyhow?

He advertised his house for sale.

But they have to be asked.

It was also very important to us that they be distinguished from the search results.

For us, a ride on a metro.

It was an advertising agency.

But be careful.

There are spambots crawling it, trying to turn every article into an ad for a Rolex watch.

And then the next question, obviously, is who are they selling ads to?