And I see the newspaper ads and TV ads and...

Advertising.

Sucking up to ad execs.

But the idea is, like, on a newspaper, for example, we show you relevant ads.

The results will look much better.

ANNOUNCER ( soft theme playing ) NARRATOR

From laughs to tears this is one of the older tobacco commercials.

How the website is financed?

As it grew, users faced new challenges.

That's a massive sum. We never got that kind of money back then.

For us, a ride on a metro.

For the advertisements.

It was an advertising agency.

I get it, I understand who my customers are, and then I figure out what earned and paid media

And she was next door to a very wealthy, oil rich neighbor.

It's an omen of death.

And in 1917, Sears I want to get this exactly right.

Go ahead and roll it.

Warren Advertising.

I'm in advertising.

Let's start with an exponential function.

It's like calling in the cavalry.

Eikoh brought you a client.

Just an ad paper doll.

Are you gonna talk about ads again?

No, they make money by selling ads.

But be careful.

It was also very important to us that they be distinguished from the search results.

What I did is, I emailed essentially anyone that has anything to do with pancreatic cancer.

Yes, well, we dream on a budget here, don't we?

The Joker's telling us who he's targeting.

Just like that?

Another bomb threat. That's the third this year.

Before we started using video we did a lot of other types of traditional outreach, using print advertising, some online advertising, book tours, direct mail.

It's pure commercial business.

So, this is going to be equal to that and by that exact same logic,

Now, I've got an example here from Canada.

But they have to be asked.

I'm Ben Barry with Warren Advertising.

I heard about your bigticket ad buys.

This was done by Saatchi and Saatchi, and they actually got away with this ad in Australia.

So instead, I decided to go for a lab.

Subtitles brought to you by the PKer team at ViiKii. www.viikii.net

Uh, the ex Mrs. Franklyn.

Scotch and water. Why did you answer that ad?