The results will look much better.

And so in our search results, we never accept payment for our search results.

So, Intel Inside was a great example of joint business development.

Annual advertising billings of 50 to 60 million.

Advertising makes up about 7 of this company's expenses.

And oftentimes, you'll see it broken up, where they'll have marketing expense.

And I see the newspaper ads and TV ads and...

They are commissioned.

So the CEO's salary or the CFO's salary or the headquarters in a nice skyscraper, that doesn't get factored in here.

Advertising.

Sucking up to ad execs.

ANNOUNCER ( soft theme playing ) NARRATOR

From laughs to tears this is one of the older tobacco commercials.

How the website is financed?

As it grew, users faced new challenges.

Expense Report

For us, a ride on a metro.

For the advertisements.

It was an advertising agency.

I get it, I understand who my customers are, and then I figure out what earned and paid media

And in 1917, Sears I want to get this exactly right.

Go ahead and roll it.

Warren Advertising.

I'm in advertising.

The purpose of advertising is to familiarize consumers with the name of a product.

Let's start with an exponential function.

It's like calling in the cavalry.

Eikoh brought you a client.

Just an ad paper doll.

Are you gonna talk about ads again?

No, they make money by selling ads.

But be careful.

It was also very important to us that they be distinguished from the search results.

Before we started using video we did a lot of other types of traditional outreach, using print advertising, some online advertising, book tours, direct mail.

It's pure commercial business.

So, this is going to be equal to that and by that exact same logic,

Now, I've got an example here from Canada.

But they have to be asked.

I'm Ben Barry with Warren Advertising.

I heard about your bigticket ad buys.

This was done by Saatchi and Saatchi, and they actually got away with this ad in Australia.

In my book I talked about the fact that 72 percent of people trust what other people say about a brand or a company, versus 15 percent on advertising.

Uh, the ex Mrs. Franklyn.

Scotch and water. Why did you answer that ad?

Our billboards celebrate naked children in underwear.