It's like calling in the cavalry.

They said, Can we do an advertising campaign?

Project Lead public liaison

Hey, PR man.

Julian has a lot of respect for Gottfrid.

This is Frank the press agent.

That's just a caveat.

And I've done a campaign called

Or they know already.

I'll inform the IT guy.

This Alliance for Climate Protection is going to launch a nationwide campaign grassroots mobilization, television ads, Internet ads, radio, newspaper with partnerships with everybody from the Girl Scouts to the hunters and fishermen.

This car, which is my Mini, doesn't look that safe.

My name's Aaron Doral. I'm from Public Relations.

I studied public relations!

Hey, can I use the word labia in a press release?

How did the company dream up its new ad campaign?

The day before the event,

Exactly. But I can't help it.

It's my job.

I got the best press agent in the business.

No one was going to pretend to be Osama anything.

Chris Anderson I've got a question.

This is our publicrelations director, Mr. Whitman.

The spokesman confirmed that the report was true.

(Laughter)

Now, it's not just a funny headline it's innovative.

'cause this is all they know, so they end it.

Do you know what I do? I'm in public relations. You know what that is?

And yes, my SlNG Campaign has supported Treatment Action Campaign in the way that I have tried to raise awareness and to try to also raise funds.

I did some work for Microsoft a few years back.

And a great way to learn about policy is to look at what worked in the past.

This fantastic news didn't happen by itself.

I am important.

We had Mo Bros from Canada, from the U.S., and from the U.K. emailing us and calling us and saying, hey, there's nothing for prostate cancer.

Apologies. Senator Hawkins. Ray Vincent.

The campaign took his breath.

And we're going to need a lot of help to get there.

And Zero wants to go to the moon.

And not enough is being done about this.

And with some look alikes, they are so good you don't know whether they're real or not.

Mr. Lincoln, this is Charlie Whitman the publicrelations director at Merrick Biotech.

But we PR people are cheerful.

Ethan Shaw had a 183 IQ and yet you had him as a midlevel press flak.

In this case, it was not advertising but it's actually very important in educating people.

(Applause) (Applause)