Our business hours...

We decided to infiltrate some companies and do a very similar thing.

For direct sales though, this is the anomaly.

The next thing you need to ask is what's going to be my distribution channel.

So let's take a look at a direct sales example.

He has taken charge of his father's company.

Again, it decreases your customer acquisition cost.

Myself.

The company is caught up in a serious business slump.

So this ends up to be an interesting calculation.

There was no damage to the office, or workers, and we're in business as usual.

A health food company.

Welcome to the management team at ABC Japan.

It's on the dresser. Okay.

Who's in charge of the sales section?

For sales, what that meant is unless the VP of Sales was the founder you tended to hire them around the time engineering were saying, We're in alpha and beta test.

This is really important to pay attention to, because so many people say, oh, a company made this much.

I'm talking about all companies.

Open 24 hours.

I took a position with a group of multinationals we call the Company.

And what's interesting about this is the New York Times website is a huge, enormous corporate operation with I have no idea how many hundreds of employees.

Howard Scuderi runs Agrisow, which is the world's largest agricultural conglomerate.

It doesn't think about things like interest income from your bank account, or interest expense on any loans you have.

I prefer to work on my own.

That's what depreciation does.

Twentyfourhour Alex Cam.

But now, over this period of time, over 2008, 2008 happens.

Construction.

This place is closed, ladies.

So let's see.

And they model the company.

You run the company.

In the day, there are four spaces open.

(Laughter)

Is it open?

There may be more questions later.

I'm a salesman.

I am a member of the sales department.

So now we add an interesting line.

It's open 24 hours a day. You can go in day or night.

It might be Ben's management expertise.

And that's how much operating profit my widget company has produced.

And this is the profit from the operations of the company, or you could say from the assets or from the business or from the enterprise of the company.

Who runs the show?

And we add back the interest, at least in this example, we get to an operating profit number.