Apple is one of the few, truly cares.

And in value proposition, the goal of this is to find out that minimum viable product.

Oh, God. One of these days I'm gonna just sort through all the Dad stuff.

By now, you're intimately familiar with the business model canvass.

Another example of a customer segment was someone making new kite boarding equipment.

You cater an event where the cost to you was 200

I have no idea where my husband is.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Now we finally come to the last part of the business model canvas.

So I told my assistant,

So on day one, these were their initial hypothesis coming into the class.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Now if you remember we started here on the left. We didn't earn and paid media.

Many companies have huge databases of customer information.

Instead of pricing based on cost,

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Ned could be any employee in any one of our clients' locations worldwide.

JU That's a good question, and we ask ourselves that every day.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Even though on day 1 you're not thinking about keeping customers because you're desperately worried about getting them, just understand the next thing you're going to be doing is worrying about how to keep your most valuable customer.

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

And number 4. Access to customers.

The customer development process is actually a 4 step process.

So one of the interesting equations for every startup is that

That was the customer acquisition cost, CAC, here.

What's most important to us when we make a video is what the customer sees.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Next, they got out of the building again.

Here's your client list.

I want them to either pay for the product or sign up for something and become a user.

This last step is growing customers for the web mobile channels.

Let's go to month two

And referrals basically generates this outer viral loop.

Once I understand who my archetypes or persona is, the next thing I want to figure out is how do I get them in to this funnel.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.

Most of my clients are married.

Because no one, and that was a constant problem...

It's a big idea.

That's your job as the facilitator and coach.

We've got customers.

Who do you do that for?

Defense department's largest contractor.