And in value proposition, the goal of this is to find out that minimum viable product.

You're challenging.

Thought it was radical, challenging.

I'm going to have to take the law into my own hands.

It's exactly the same idea we might want to offer loyalty programs, contests and events, blogs, RSS and email, or social media all designed to engage customers.

And that, to me, is the fundamental challenge of the last mile.

So those are the 2 goals

Okay.

Finn, truth or dare?

Presented by SEGA

What taunt?

By now, you're intimately familiar with the business model canvass.

So on day one, these were their initial hypothesis coming into the class.

Try me.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

Now if you remember we started here on the left. We didn't earn and paid media.

Those children are potential customers.

Who do you do that for?

What am I going to look at?

I think it's great fun to work with technology.

He's not the client.

So on day one, these were their initial hypotheses coming into the class.

The Chávez Challenge

Alright, Mister Cupcake

Truth? Dare?

An invitation, a challenge?

Now what exactly happened?

More than likely we'll make money from royalties and commercial licensing, etc.

And this is a challenge.

So this is not going to be easy.

We need to reframe the challenge that is facing Africa, from a challenge of despair, which is called poverty reduction, to a challenge of hope.

Here's your client list.

He often takes a defiant attitude toward us.

Sounds sexy and very challenging.

Now we finally come to the last part of the business model canvas.

So one of the interesting equations for every startup is that

That was the customer acquisition cost, CAC, here.

So, can you look at this customer data set and automatically discover market segments and automatically group your customers into different market segments so that you can automatically and more efficiently sell or market your different market segments together?

At the end of the day, not only do you know about the pains and gains of these customers, but you specifically know who they are.

like an X ray of the city's circulatory system unfolding.

Both stink!

What's most important to us when we make a video is what the customer sees.

You're doing it for the task itself, for the challenge and the ocean is the most challenging environment there is for the thrill of discovery, and for that strange bond that happens when a small group of people form a tightly knit team.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google