And in value proposition, the goal of this is to find out that minimum viable product.

Tactical Game

But out of all of the generals of the different fronts,

It's exactly the same idea we might want to offer loyalty programs, contests and events, blogs, RSS and email, or social media all designed to engage customers.

So those are the 2 goals

You can use these data to understand fundamental questions

By now, you're intimately familiar with the business model canvass.

So on day one, these were their initial hypothesis coming into the class.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

An innovative new strategy game

And my team just gave it to me straight.

Now if you remember we started here on the left. We didn't earn and paid media.

Those children are potential customers.

It has to be people centred. Has to be participatory

Who do you do that for?

What am I going to look at?

I'm asking that 24 hours in you life be very intentional, very deliberate, be very strategic.

He's not the client.

Your actions have resulted in the loss of a T888

So on day one, these were their initial hypotheses coming into the class.

Tactics Strategy

The unfortunate part is most startups that are in a new market see something that looks like this and go out of business.

Starbucks and Pepsi to promote Frappuccino was a great example of a strategic alliance.

More than likely we'll make money from royalties and commercial licensing, etc.

And the next time, Rivers would lose against Gamblerz, and they would be like What is going on here?

So what is a regular expression going to look like?

Here's your client list.

Now we finally come to the last part of the business model canvas.

So one of the interesting equations for every startup is that

That was the customer acquisition cost, CAC, here.

Strategic mission analysis.

So, can you look at this customer data set and automatically discover market segments and automatically group your customers into different market segments so that you can automatically and more efficiently sell or market your different market segments together?

At the end of the day, not only do you know about the pains and gains of these customers, but you specifically know who they are.

What's most important to us when we make a video is what the customer sees.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

Instead of pricing based on cost,

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

You cater an event where the cost to you was 200

I have no idea where my husband is.

The pivot was a term that my best student ever Eric Reese coined when he noticed the arrow between customer validation and customer discovery, and he actually gave it a name, which I think is incredibly accurate.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

A asset is anything someone owes you some future benefit.