The unfortunate part is most startups that are in a new market see something that looks like this and go out of business.

Now if you remember we started here on the left. We didn't earn and paid media.

He's a Brazilian in these places. He speaks seven languages.

Yeah, I've seen action in the war.

By now, you're intimately familiar with the business model canvass.

And in value proposition, the goal of this is to find out that minimum viable product.

So on day one, these were their initial hypothesis coming into the class.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

So those are the 2 goals

Of course. We bow to your vast experience in strategic planning.

Have you been in war?

So on day one, these were their initial hypotheses coming into the class.

Tactics Strategy

Now we finally come to the last part of the business model canvas.

So with these challenges, what do we do about them?

Strategic mission analysis.

What happens with these one and two step types?

Instead of pricing based on cost,

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

We have seen three wars.

We've seen three wars.

A real time strategy game.

Strategies and Tips

Strategy Game

It wasn't a move.

How we do that is the first thing we need to do is make sure our existing customers we've just gotten don't go away, and so if you're in business long enough, you'll start thinking about how to keep customers.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Because no one, and that was a constant problem...

It's a big idea.

Apple is one of the few, truly cares.

That's your job as the facilitator and coach.

We've got customers.

Who do you do that for?

Defense department's largest contractor.

He's not the client.

(Video) Glenn Gray

So one of the interesting equations for every startup is that

That was the customer acquisition cost, CAC, here.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google