Differences, freedom, choices, possibilities.

Maybe I know a whole new market.

It seems very ambitious.

Xigi is a new community site that's built by the community,

The mayor's having a fundraiser.

Another is where you take a segment or re segment an existing market.

By the way, what market type are you in?

We believe that the winds of change are here, and that we can do it.

Why? Because you've never asked the question what type of market am I in?

So, our sales curve in an existing market literally should be one of taking shares.

It turns out they've got to fish where the fish are.

Now, it turns out that what the hockey stick really represents are startups in a new market.

Recently it has become very much in fashion to call women the emerging market of the emerging market.

By the way, this little bump in year one this represents the fallacy in new markets.

She went to the market to buy fresh vegetables.

We met at a certain place in the city.

Those new model cars are on the market.

And illiteracy has gone down, from a half to about a quarter of the people on Earth.

Off camera. Female voice

Then you have nothing to worry about, do you?

Build run a special administrative zone.

You're going to another place. A nice new city built especially for prawns.

The free market system is endangered.

And in fact they created an entirely new market that solved problems that customers didn't even imagine until they actually saw this new device.

But throughout the economy, there are facilities that could likewise leverage a new generation of markets for the benefit of all of us.

It's about not fearing change.

And so you could see multiple customer segments, multiple value props, multiple revenue streams this is a somewhat complex multi sided market.

The troll market! The troll market?

We think ultimately, all of this stuff can come together, a new model for mobility, a new model for housing, a new model for how we live and work, a path to market for advanced technologies.

Well, it's interesting.

lifecycle adoption curve popularized by Geoff Moore in a book called Crossing the Chasm.

Today we have the opportunity, and we have the imperative, to create thousands of new ways of interconnecting between networks and institutions, thousands of new kinds of juries the citizen jury, the Carrotmob, the hackathon, we are just beginning to invent the models by which we can cocreate the process of governance.

We became citizens again.

The city council meeting is a great place to sound off.

And so what we really want to do is do what we call a market and opportunity analysis.

Is this new model available on the market?

Is this new model available on the market?

It turns out they've got to fish where the fish are.

So, let me just show you some easy cases where you can accommodate insertions without too much work.

Well, one way to express choice is through the market.

But that's not true for Beethoven.

So, in a nutshell, what we had in traditional Africa was a free market system.

They're meeting with more resistance, and they've run into a few more cases of infection.

Could be a good opportunity to test our shiny new digital camera.

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.