And make sure that ours is the dominant player.

We have a 20 share of the market.

In value proposition, what was the product cost?

This is a great opportunity to increase our market share.

Our job in an existing market is simply year after year, if we execute pristinely, simply to take share away from the incumbents.

Another thing to think about is what's the market size estimate?

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

Between them, the two largest companies account for a share of more than 50 of the market.

I was the chief architect of the Sakai project and instrumental, continued to work with the Sakai learning management system.

But business is not philanthropy.

Unemployment up. Housing values down. Equity markets down.

These are some of the vehicles that we've been working on.

Sydney is the largest city in Australia.

Already, we represent the fifth largest nation on Earth.

IBM has the lion's share of the large computer market nobody else even comes close.

And the best thing that we as humans have been to be able to come up with is a market.

Tokyo is the largest city in Japan.

So here I have our abstract syntax tree for our market.

First, the stock market would go.

London was this city of 2.5 million people, and it was the largest city on the face of the planet at that point.

Maybe if I do it on a small amount,

That market has been rapidly expanding.

The troll market! The troll market?

He lost a fortune in the stock market.

And then, over time, we were able to bring down the cost significantly to about two percent of what it used to be when we started out.

Now, these suppliers were our big companies.

The city has rapidly expanded recently.

It's one of the largest cities in the world.

So this is the more formal definition of GDP

The firm has recently diversified its products so as to extend its market.

Yokohama is one of the largest cities in Japan.

Paris is one of the largest cities in the world.

(Laughter) (Applause)

In this market?

And that's interesting.

London is among the largest cities in the world.

London is one of the largest cities in the world.

Now what does that result in their valuation, or in terms of their market cap?

lifecycle adoption curve popularized by Geoff Moore in a book called Crossing the Chasm.

The President's decision caused the market to react.

So we're targeting 50 dollars in 2010.

This market has hurt even the best of companies.

Philanthropy is the market for love.

And so you could see multiple customer segments, multiple value props, multiple revenue streams this is a somewhat complex multi sided market.

The stock market is often called a dangerous one.